SPRING / SUMMER 2022
CEREMONY OF THE PHILOSOPHERS
A stranger encountering a rabbit in the countryside is captivated by its beauty. He wants to approach it, but the rabbit seems in a hurry. His curiosity piqued, the stranger follows the rabbit, and as he runs through the vast countryside, through the shadows of its massive trees, he suddenly notices the sound of a drum ringing in his ears. "Where are these hypnotic drum sounds coming from?" the stranger wonders, completely confused.
As he pushes wild orchids with his hands, he finds himself on a path that leads to a tranquil, verdant pond where butterflies dance in the sky. Swans, gliding on the surface as if chatting, seem to signal the dragonflies' arrival with a flutter of their wings. The drum sounds become increasingly clear. Through the tall ivy, the stranger sees people dancing on the lakeshore, circling around a circle of fire, accompanied by these hypnotic sounds. He immediately realizes that this is a ceremony and that the dancers are shamans.
At that very moment, a dove with striped wings lands on the stranger's shoulder, inviting him to the edge of the pond. The dove flies toward the shamans and, upon landing, transforms into a shaman. He witnesses a shaman transform into a horse, and a uniquely patterned snake transforms into a shaman.
The stranger doesn't believe the stories, but he can't believe what he sees either. That's where the real story begins.
INSPIRATION
This collection encompasses every living creature in the wild, even our most primitive emotions that we suppress in modern life, forgetting that we are a part of nature, the wild guiding force within us, our *power animal.
Quote: *The Power Animal symbolizes our most wild and primal power, the essence of our soul. If we discover it, our lives will become easier, we can channel our power, and we will find peace.
After we meet our wild companion animal deep within our souls, we begin to rewrite our story. Within this collection theme, we draw inspiration from both spiritual dogmas and our diverse cultural heritage, which we draw inspiration from for each collection, to create our artistic designs. Ancient Turkish motifs, which we draw inspiration from, are depicted throughout the collection alongside our companion animals.
DRAWING PROCESS
The drawing stages and creation process of realistic pencil illustrations...
LOOK BOOK / CAMPAIGN
Fashion shootings were carried out by Murat Güven in the magical atmosphere of Cappadocia.